A product of
Allenfort Inc.
We build software for the people who build everything else.
Trades professionals keep the world running. HVAC techs, plumbers, electricians, roofers, and every contractor in between — they do work that can't be outsourced, automated away, or replaced by a chatbot. And yet, the business tools built for them have always been an afterthought.
Hammerly started from a simple observation: the best tradespeople in any market don't always win the most business. The ones with better marketing, faster booking, and more consistent follow-up do. That's a solvable problem.
Allenfort Inc. was founded to build the kind of software that gives every trades business — one truck or twenty — access to the same operational leverage that enterprise contractors have had for years. Not watered-down tools. Not generic CRM with a trades skin on it. Software built from the ground up for how this industry actually works.
Mission
Give every trades professional the marketing and operational infrastructure to run a business they're proud of — without needing a team of administrators to do it.
Vision
A trades industry where the best work wins — not the best marketing budget. Where a skilled plumber in a mid-size market can compete with any franchise, on equal footing.
How we work
Honest about what we build
We only list features that exist. If something's on the roadmap and not in the product, we say so. No vaporware, no marketing speak.
Respectful of the trade
We build tools for professionals. That means clean, fast, and reliable — not flashy. Your time is valuable; Hammerly should save it, not waste it.
In it for the long run
Building software for trades businesses is a long-term commitment. We're not here for a quick exit. We want to be the platform your business runs on for the next decade.